Sunday, August 1, 2010

Is Ciara's 'Ride' Enough To Sell Her Album?

With three pushbacks of her new album 'Basic Instinct', many are beginning to wonder if Ciara's new album will be able to make a notable impact on the Billboard 200. With her last album selling only 193,000 copies to date, it's no wonder the negativity publicity surrounding the album is a factor in the sales just how it was with her last album.

According to Nielsen Soundscan, lead single 'Ride', has sold 250,000 copies to date. "Ride" is also starting to lose airplay, falling from #42 to #46 on the Hot 100. For a lead single, 'Ride' has definitely not lived up to expectations, spending 15 weeks on the Hot 100 and still not cracking the Top 40. Her album is scheduled to be released October 5th, the same date as rapper Soulja Boy's 'Dre'. Soulja Boy's single on the other hand has already scanned 400,000 copies, and is climbing on iTunes, while Ciara's is constantly going up and down. It seems as if the buying public is actually more interested in SOULJA BOY than they are in Ciara this time.

With no signs of major promotion or a second single, this is definitely not a good look. In fact, im beginning to think Ciara's album is gonna sell less than the last one, due to the fact that no one outside of the twitter/blog world even knows she has an album coming out.

IMO, this is 'Fantasy Ride' all over again. With already half of the album leaked with 2 more months until release, it looks likely the same thing is going to happen again. 'Ride' is going to end up being the 'Never Ever' of this era, and 'Gimme Dat', the 'Love, Sex, & Magic'.

Can Ciara debut at #1, or even make a noticeable dent on the charts?

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