For the most part this sounds believable. It's been known for a while know Ms. Aguilera has always been a huge part of her sound, career, and image after "Geenie In A Bottle." I can only imagine the enormous debt her label RCA is in after her new album only sold 180,000 copies with all the promotion and advertisements that went into it. With her new single "You Lost Me" currently struggling at both Pop and Hot AC radios, things are only looking worse.Christina Aguilera’s new album, “Bionic,” is doing so poorly, music insiders say her label RCA is in “rescue mode.”
Sales for Aguilera’s fourth album have barely hit 200,000 in five weeks of release. It debuted at No. 3 on the Billboard charts and quickly fell out of the Top 10. (In comparison, Drake’s “Thank Me Later” sold about 450,000 in its first week.)
The tepid sales come as Aguilera canceled her summer tour, citing inadequate rehearsal time between the album release and the tour dates. Plus, with the release of her sexually charged video for “Not Myself Tonight” — in which she wore bondage gear and kissed women — critics slammed her as a Lady Gaga knockoff.
Music-industry insiders said Aguilera misjudged the market.
Her early albums seemed rebellious and edgy compared with Britney Spears’ and Jessica Simpson’s, but she’s now competing against more avant-garde acts such as Gaga, Rihanna and M.I.A.
In the four-year lag since her last album, “Back to Basics,” Aguilera has had a child, Max. Now, a source said, she “wants to compete with her peers, but there is a disconnect because, over the years, she’s been a mother and a wife, not a rocker.”
Plus, said insiders, Aguilera has not been willing to adapt. “The label has done its part, but she’s headstrong. There have been candid conversations between her and the label about connectivity, but it doesn’t seem that she’s been open to that dialogue.”
An RCA rep denies any panic, saying Aguilera “is a pillar of the RCA Music Group and is an undeniable talent with one of the greatest voices of our time. She continues to push herself as an artist, and we are behind her efforts 100 percent.”
The main problem is, Christina's core demographic was not reached or aimed at from the very beginning. A great lead single would've been "You Lost Me" for her adult fanbase, and "Bionic" for the pop fanbase. Also, her label completely dropped the ball after "Not Myself Tonight", which decreased in spins months before the album was released. Her label should've taken notes from how Rihanna's label handled "Russian Roulette", rush-releasing another single as soon as it decreased on radio.
The interest just isn't there for Christina this era. Despite all the promotion and media attention she's still struggling from her canceled tour to her dismal album sales. The best thing for her to do (in our opinion), would be to leave RCA, and release a completely new album this time next year. No more 4-year breaks. Her image needs to be cleaned up and her label needs to start picking better singles.
What do YOU think?
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